Get to Know Me
and My Philosophy

Bernie McFarlane

Job Search Coach

The first thing I want to help you with is identifying what it is that you bring to the table.  What is your unique contribution?


So what about me - what makes me different?  My unique contribution is the culmination of everything I have done in my career to date that makes for a multi-dimensional approach.  Here’s what I mean:


  • I graduated from university with a degree in psychology and sociology (and an interest in guiding people in their careers);

  • I have 20 years’ experience as an Educator in the tertiary sector (teaching various jobseeking skills as well as subjects such as Personal and Professional Development and Human Resources);

  • I have conducted hundreds of interviews;

  • I have assisted hundreds of students to gain employment

  • As well as mentoring many individuals, I have trained other mentors, and have developed mentoring programs 

  • I have studied Foundations of Human Resources with the Australian Human Resources Institute

  • and I have acquired much practical knowledge of recruiter behaviour from my rich network of Human Resources professionals and recruiters.



Find Your Way to Work

Find Your Way to Work is about the uniqueness of each person.  I enjoy working with you to discover your own approach to the job search in a way that empowers you and helps you maintain your values, your culture and your priorities.


The Find Your Way to Work logo features a bear to represent the courage you need to dig deep, draw on your inner strength and put yourself out there in the job search.  

You need confidence in yourself in order to convince an employer to have confidence in you. Confidence is arguably the most important of all the resources you need in your career toolkit, and a key focus of my coaching. 

And the fish

“Give a man a fish, feed him for a day; teach a man to fish, feed him for life”.   As well as sending you off with the tools for the job search, I’ll teach you how to develop them yourself; giving you the knowledge and confidence to be self-sufficient in applying for jobs.


Some people like to visualise themselves achieving their goals. Perhaps you will also be able to relate the bear who has successfully caught his fish as an image of your future success in winning that job!